Nice to know Kellogg’s is sticking up for its fellow labelling refusenik manufacturers. In a quote they gave to the Voice of Russia, Kellogg’s said:
“Traffic light labels don’t enable consumers to make better and healthier choices, especially within the same categories.
“For example, low fat cheese has the same traffic light label as high fat cheese and reduced salt baked beans have the same traffic light as standard baked beans even though they have 30 % less salt.”
So, nothing about what they actually produce and market: cereals of varying degrees of sugariness.
— Public Health Minister Anna Soubry MP - at BHF parliamentary reception, 19 June 2013